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  1. Online, onscreen : motion picture promotion via the Internet


    URL/Identifizierer http://www.collectionscanada.gc.ca/obj/s4/f2/dsk3/ftp04/MQ60991.pdf
    Identifizierer alternativhttp://amicus.nlc-bnc.ca/s4-bin/Main/ItemDisplay?l=0&l_ef_l=-1&id=531775.1323410&v=1&lvl=1&coll=18&rt=1&itm=27304671&rsn=S_WWWtaaVJcvUn&all=1&dt=AW+|johnson,|+AND+|Mary|&spi=-&rp=1&vo=1 URL; 0-612-60991-X ISBN
    QuellenartElektronische Volltexte & Multimedia>>Hochschulschriften>>
    UrheberJohnson, Mary P.A.
    VeröffentlichungsortCarleton University, Ottawa, Ontario
    Veröffentlichungsdatum2001
    Umfang 182 S.
    Schlagworte FWFilmwirtschaft; Filmproduktion
    Freie Schlagworte FW The Blair Witch Project
    Beschreibung Die kanadische Masterarbeit beleuchtet die Werbung für Filme über das Internet. Als Beispiel dient der Film 'The Blair Witch Project'. [Redaktion ViFa] "The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to the film industry, as recognized by the case of the film, 'The Blair Witch Project'. The novelty of this film's Internet-based promotion led to characterizations of the Internet as an important means of film promotion. The Internet, however, poses new challenges to the film industry, as it resists adaptation for traditional promotional purposes. Its interactivity facilitates fan participation exceeding the limited interactivity of established media. Drawing upon a variety of sources, including academic studies, personal interviews and Internet websites, this thesis argues that the Internet must be approached differently than traditional promotional media, insofar as the Internet functions in ways that subvert traditional forms of film industry control." [Information des Anbieters]
    Inhaltsverzeichnis/StrukturR2-D2's Memory Bank: An introduction to internet Movie Promotion, On the Future of Internet Movie Promotion
    Themen FWFilm>>Filmwirtschaft, Finanzierung
    RVK FWAP 47700; AP 58300; AP 58500
    DDC FWHistorische, geografische, personenbezogene Behandlung
    geographischer BezugBehandlung nach Gebieten, Regionen, Orten im Allgemeinen>>
    zeitlicher Bezugzeitlich übergreifend / unabhängig>>
    SpracheEnglisch
    Zugriffsrechtefreier Zugang
    Anmerkungen zur RessourceMasterarbeit