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  1. Advertising by Motion Pictures


    URL/Identifizierer http://www.archive.org/stream/advertisingbymot00dencrich#page/n3/mode/2up
    QuellenartElektronische Volltexte & Multimedia>>Selbständige Veröffentlichungen>>
    UrheberDench, Ernest A.
    Verleger Cincinnati: Standard Publishing Company
    Veröffentlichungsdatum1916
    Umfang 268 S.
    Schlagworte FWFilmwerbung; Filmgeschichtsschreibung; Filmwirtschaft
    Beschreibung "A fascinating, if discursive guide to the potential of the motion picture for purposes of advertising. Dench covers the selling of railroads, food products, agricultural machinery, shoes, real estate, newspapers and dry goods through motion pictures. He covers different approaches for different kinds of audience (working classes, farmers), and different media, with particular attention given to the use of advertising slides. Some of it is aimless speculation, like the chapter on naming soda fountain concoctions after movies, but its enthusiasm is appealing and it paints a useful picture of they ways in which the cinema industry engaged with the American audience in the early years of cinema." (Information des Anbieters; The Bioscope. Reporting on the world of early and silent cinema)
    Themen FWFilm>>Biographie, Filmgeschichte; Film>>Filmwirtschaft, Finanzierung
    RVK FWAP 44400-AP 44999; AP 58300; AP 58700
    DDC FWHistorische, geografische, personenbezogene Behandlung
    geographischer BezugBehandlung nach Gebieten, Regionen, Orten im Allgemeinen>>
    zeitlicher Bezug20. Jahrhundert, 1900 – 1999>>1900 - 1919>>
    SpracheEnglisch