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  1. The Overview of Advertising


    URL/Identifizierer http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1274582
    Identifizierer alternativhttp://ssrn.com/abstract=1274582 URL
    QuellenartElektronische Volltexte & Multimedia>>Berichte aus Forschung, Projekten, Tagungen>>
    UrheberBurde, Durgesh
    Veröffentlichungsdatum2008
    Umfang 5 S.
    Schlagworte FWFilmgeschichtsschreibung; Filmwissenschaft; Filmtheorie; Unterhaltung
    Beschreibung "Advertising is a form of message that typically attempts to influence potential consumers to buy or to consume more of a particular kind of produce or service. Many advertisements are planned to generate increased consumption of those products and services through the establishment and fortification of "brand image" and "brand loyalty". For these reasons, advertisements sometimes implant their persuasive message with real data. Each foremost medium is used to convey these communications, including radio, television, cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often located by an advertising agency on behalf of a company or other organization." (Information des Anbieters)
    Inhaltsverzeichnis/StrukturArticle, References
    Themen FWFilm>>Organisation, Beruf, Forschung; Film>>Theorie, Methodik, Didaktik
    RVK FWAP 42800; AP 45000; AP 45100
    DDC FWPhilosophie, Theorie, Ästhetik; Historische, geografische, personenbezogene Behandlung
    geographischer BezugBehandlung nach Gebieten, Regionen, Orten im Allgemeinen>>
    zeitlicher Bezugzeitlich übergreifend / unabhängig>>
    SpracheEnglisch
    Anmerkungen zur RessourceBurde, Durgesh B., The Overview of Advertising (September 27, 2008). Available at SSRN: http://ssrn.com/abstract=1274582